Lina Zuniga Makeup x BOLD Client Campaign

SPRING 2023 CLIENT CAMPAIGN PRESENTATION

MEET THE TEAM

Sabrina Amorin

Account Executive

Madeline Barnett

Account Supervisor

Daniella Giovanetti

Social Media Specialist

Jennyfer Grundler

Publicist

Sofia Lander

Strategist

ABOUT LINA ZUNIGA MAKEUP

Lina Zuniga Makeup is a Miami-based cruelty-free brand of beauty products, founded by Lina Zuniga. Lina's talents were demonstrated with constant positive feedback from clients on her freelance journey as a professional makeup artist. Today Lina offers makeup classes online and in person, where she demonstrates her own products. Lina Zuniga Makeup has become a beauty brand consisting of must-have products including her amazing 3D Mink Lash Line. Currently, the 3-D Mink lash collection, lash accessories, and hand palettes are the main products but more products are on the way.

TARGET AUDIENCE

Women Ages 18- 34

Women Ages 35-50

Women in South Florida, New York City, Los Angeles, and Dallas

CONSUMER PROFILE

Beauty Enthusiast

Keeps up with the Beauty Community

Located in Miami, Fl

Fun, chic aesthetic

Actively trying new makeup trends

Makeup Artist

@makeupby.marylin

CONSUMER PROFILE

Makeup lover

Supports small makeup business

Located in New York, NY

Professional, classy aesthetic

Loves to glam

Experiments with new makeup looks

@heatherleeokeefe

SWOT ANALYSIS

STRENGTHS

Great quality products & cruelty free.
Direct link to visit the website.
1,853 initial followers.
Authentic, organic content that portrays brand humility.
Utilized platform to inform audience about products and promotions.

WEAKNESSES

The level of engagement with the content could be improved.
Lack of established brand identity on Instagram.
Low exposure can lead to low clientele.
Inconsistent posting schedule.

OPPORTUNITIES

Utilize holiday sales to increase motivation & drive conversions.
Make use of IG Reels & benefits.
Increasing credibility through influencers.
Utilize TikTok to increase reach and product sales.

THREATS

Limited funding for budget to invest on marketing & influencers.
Competition from other makeup artists (MUA) who also have makeup brands.
SM platform algorithm.
Limited selection of products.

OBJECTIVES

Conduct influencer outreach to promote the product (with clear

specifications for how many influencers, desired results, and their compensation).

SOCIAL MEDIA

Develop campaigns and content calendar for all active platforms several times per week, track and analyze weekly and monthly analytics.

CREATIVE

Continue to create, edit, and execute content for social media based on Lina Zuniga rebrand and themes. Develop brand presence.

INFLUENCER MARKETING

Research

Discovered 87 influencers that had audiences which matched our target demographics.

Outreach

Contacted via Instagram and email to 70 approved influencers with information and proposal.

INFLUENCER MARKETING

Execution

Communication and transparency with our influencers which included providing updates, answering questions and resolving any complications.

Result

Eight collaborations with influencers that promoted LZM for free to their makeup-loving audiences.

@ad.artistry

INFLUENCER MARKETING

#LinaBabe

@hdglam_mua

@beautybyfresita

@whatsthestori

@ad.artistry

@pressedbycassie

@marilynnuzzo

@makeupby_paulette

#LinaBabe

@thebeautystatement

SOCIAL MEDIA CAMPAIGN

@thebeauty_statement

@hdglam_mua

@makeupby_paulette

SOCIAL MEDIA OBJECTIVES

Utilize balance of Reels + Carousels

Create original series

Create trending content

Use 'Shop Products' feature

Utilize link feature on stories

Create cohesive feed

OFFICIATING REBRAND

DEVELOPING BRAND PRESENCE

CONTENT STRATEGY

CREATED RELEVANT, ENGAGING & ON-TREND VIDEO CONTENT

ORIGINAL CONCEPTS

CLIENT TESTIMONIALS

REINTRODUCING LZM SERIES

ON-SITE CONTENT CREATION

IN-HOUSE CONTENT CREATION

@sabrinaamor_

@oh_jennyfer

@daniellaagiovanetti

CONTENT STRATEGIES

CAPTIONS

HASHTAGS

Presenting our glamorous False Lashes blend flawlessly with your own. The perfect amount of Length, Volume, & Fullness for any natural or dramatic look.
Shop the tools needed to recreate this look on our website right now!

#LinaZunigaMakeup
#LinaZunigaLashes
#LashesForSale
#LashesOfInstagram
#3DMinkEyeLashes
#FalseLashes
#BeautyBrand
#MiamiMakeupArtist
#LashBrand
#VolumeLashes